Communication Strategies for the
A Premier Crisis Communications and Social Media Course
by a Veteran Crisis Communicator and Social Media Messenger
Your agency is one incident or traffic stop away from being in a full-blown public relations crisis. How you decide to communicate with the media and the public is critical and you’re only going to get one chance to do it right.
Today’s communication moves fast.
The news story can either be about you or it can be told by you.
You’ll hear how the nation’s largest police agency deploys Public Information Officers and uses social media to communicate in a crisis. You’ll see real-world examples of communication failures and successes and take away sound strategies for preparing for and responding to media inquiries and press conferences.
During this course we’ll discuss exactly how to use speed and specific social media strategies to control the message in today’s #HappeningNow world. There are no broad concepts and theories in this course. Instead, you’re going to walk away with practical tools you can immediately plug into your department’s strategies.
Instructor Paul Grattan Jr.
Paul is a sergeant with the New York City Police Department and a Policing Fellow with the National Police Foundation. He is a full-time digital communications officer with the NYPD where he crafts messages for command staff and manages social media messaging.