Crisis Communication and Social Media for Public Safety
March 11, 2024
El Cajon Police Department
100 Civic Center Way
El Cajon, CA 92020
8am - 5pm
Hosted by the El Cajon Police Department
CA POST Certified:#1345-33240-23-003
In these uncertain times, public safety agencies who understand social media messaging and crisis communication have weathered the storm. Those who don’t have inflamed critics, alienated their citizens and spent their days doing damage control.
The way your agency communicates with the public during a crisis is under scrutiny like never before. Public safety departments no longer have the luxury to “just wing it”. Make sure your agency has a simple plan you can use to tell your own story instead of letting critics or the media tell it for you.
We created our Crisis Communication and Social Media for Public Safety course especially for agencies like yours who are busy with a million other things and need a simple, easy to follow plan. Students will leave with the confidence to know how to craft a social media message and what to say to the media.
Instructor Paul Grattan Jr. will share with you how the nation’s largest police agency uses social media and in-person interviews to communicate in a crisis. You’ll see real-world examples of communication failures and successes, and take away sound strategies for media inquiries, press conferences and social media posts.
Your agency is one incident away from being in a full-blown public relations crisis. Don’t miss this opportunity to get practical tools you can immediately plug into your department’s strategies.
This training is restricted to public safety personnel only. Students must be employed by a law enforcement, fire, EMS, OES or other government public safety agency. Space is extremely limited so register today.
Paul Grattan Jr. is a former sergeant with the New York City Police Department and a Policing Fellow with the National Police Foundation. He was a full-time digital communications officer with the NYPD, where he crafted messages for command staff and managed social media messaging.
Once you enter the student information below and click "Register", you will be taken to a checkout page where you can pay using a credit card, or you may request that an invoice be sent to your department that can be paid online or by check and sent by mail. Please note that invoices incur a $15.00 non-refundable processing fee.
36 in stock