Crisis Communication and Social Media
for Public Safety
A Premier Crisis Communications and Social Media Course
by a Veteran Crisis Communicator and Social Media Messenger
Your agency is one incident or traffic stop away from being in a full-blown public relations crisis. How you decide to communicate with the media and the public is critical and you’re only going to get one chance to do it right.
Today’s communication moves fast.
The news story can either be about you or it can be told by you.
Unlike our other courses which are open to sworn law enforcement officers only, this course is open to all law enforcement, fire and public safety personnel.
Incidents that impact your agency’s operations or reputation can occur across the public safety spectrum and at any time. This course provides excellent insight to members from all corners of the public safety sector – from fire service and emergency medical agencies to law enforcement and emergency management organizations. The elements presented in this class will help fire chiefs, PIO’s, police commanders, and anyone looking to improve their public communication skills while being prepared for the worst – whether it’s a critical incident or a public relations crisis.
You’ll hear how the nation’s largest police agency deploys Public Information Officers and uses social media to communicate in a crisis. You’ll see real-world examples of communication failures and successes and take away sound strategies for preparing for and responding to media inquiries and press conferences.
During this course we’ll discuss exactly how to use speed and specific social media strategies to control the message in today’s #HappeningNow world. There are no broad concepts and theories in this course. Instead, you’re going to walk away with practical tools you can immediately plug into your department’s strategies.
Whether you are looking for crisis communication training for law enforcement, fire services, emergency medical services, public safety dispatchers or any other public safety agency, this is the perfect course for you. We’ll deliver the course in-person or in a virtual format. If you would like to host this course for your team, contact us today. Your team will receive the same great training as you would in our in-person courses plus we’ll provide you with a recording of the webinar so you use it to provide training to your staff for years to come.
Instructor Paul Grattan Jr.
Paul is a sergeant with the New York City Police Department and a Policing Fellow with the National Police Foundation. He is a full-time digital communications officer with the NYPD where he crafts messages for command staff and manages social media messaging.
The "Message Bases"
Influence Through Communication
Faster than Now
Students Are Saying:
"If you are in the fire service, take this course! We need this unique perspective. I now have an organized and tangible approach to media and social media relations."
— Firefighter Justin Stockman, Santa Clara County Fire Department (CA)
"My favorite part of the course was the breakdown of real examples. Great instructor!"
— Communications Specialist Elizabeth Anguiano, Anaheim PD (CA)
“Before this course I was feeling unsure about how to address sensitive topics. This course gave me a solid outline and I’m leaving with new resources and confidence!”
— Krystal Giessen, McCall Police Department (ID)
“One of the best courses I have attended in 20 years as a law enforcement officer!”
— Jeff Fortner, Idaho State Police
“I’m new to my position so I really enjoyed bouncing ideas off the instructor. I would 100% recommend this course!”
— Amanda Rice, Communications Consultant, WA State Patrol
“My favorite part of the course was the “message bases”, and the videos that showed good and bad examples of communication.”
— Dispatcher Natalie Alves, Rohnert Park Dept. of Public Safety (CA)
"My favorite part of the course was the instructor Paul Grattan. Great instructor!"
— Sgt. Terry Viel, Hamilton Township PD (OH)