Crisis Communication and Social Media
for Public Safety
A Premier Crisis Communications and Social Media Course
by a Veteran Crisis Communicator and Social Media Messenger
Your agency is one incident or traffic stop away from being in a full-blown public relations crisis. How you decide to communicate with the media and the public is critical and you’re only going to get one chance to do it right.
Today’s communication moves fast.
The news story can either be about you or it can be told by you.
You’ll hear how the nation’s largest police agency deploys Public Information Officers and uses social media to communicate in a crisis. You’ll see real-world examples of communication failures and successes and take away sound strategies for preparing for and responding to media inquiries and press conferences.
During this course we’ll discuss exactly how to use speed and specific social media strategies to control the message in today’s #HappeningNow world. There are no broad concepts and theories in this course. Instead, you’re going to walk away with practical tools you can immediately plug into your department’s strategies.
Whether you are looking for crisis communication training for law enforcement, fire services, emergency medical services, public safety dispatchers or any other public safety agency, this is the perfect course for you. We’ll deliver the course in-person or in a virtual format. If you would like to host this course for your team, contact us today. Your team will receive the same great training as you would in our in-person courses plus we’ll provide you with a recording of the webinar so you use it to provide training to your staff for years to come.
Instructor Paul Grattan Jr.
Paul is a sergeant with the New York City Police Department and a Policing Fellow with the National Police Foundation. He is a full-time digital communications officer with the NYPD where he crafts messages for command staff and manages social media messaging.
The "Message Bases"
Influence Through Communication
Faster than Now
Students Are Saying:
"If you are responsible for social media messaging, this course will help you.”
— Sgt. Darren Wright, P.I.O. for WA State Patrol
“I’m new to my position so I really enjoyed bouncing ideas off the instructor. I would 100% recommend this course!”
— Amanda Rice, Communications Consultant, WA State Patrol
“This course is a must-attend.”
— Sgt. Juan Valencia, P.I.O., Sonoma County (CA) SO
“My favorite part of the course was the “message bases”, and the videos that showed good and bad examples of communication.”
— Dispatcher Natalie Alves, Rohnert Park Dept. of Public Safety (CA)